John Rosenlund, Director of Risk Management at Portfolio Financial Servicing Company, appointed President of the National Equipment Finance Association

Portland, OR. Portfolio Financial Servicing Company (“PFSC”) announced today that John Rosenlund, CLP and Director of Risk Management at PFSC, has been appointed to the National Equipment Finance Association (“NEFA”) Executive Committee as President. Mr. Rosenlund’s term as President of NEFA will commence effective January 1, 2013.

In his role at PFSC, Mr. Rosenlund is responsible for early and late stage collections, repossessions, asset remarketing and litigation support services that PFSC provides to its clients.

Mr. Rosenlund has a long and distinguished career in the commercial equipment finance marketplace, having spent 30 years in the small ticket and middle market equipment finance arena with Colonial-Pacific Leasing, FirstCorp, MetLife Capital, and Financial Pacific Leasing. Mr. Rosenlund has also been an active supporter of various industry and trade associations including his role as a NEFA Board member since 2009 while serving as Chairman of the Equipment Lease and Finance Association (“ELFA”) Credit & Collection Committee from 2002-2004. John is also a board member and Treasurer of the Certified Lease Professional (“CLP”) Foundation.

About Portfolio Financial Servicing Company

Portfolio Financial Servicing Company (“PFSC”) is a third party private label servicer of commercial and consumer leases, loans and annuity type transactions (inclusive of structured settlements, lottery prize, and royalty-based receivables). Since 1992, PFSC has serviced billions in asset value for a diverse group of clients across the U.S. PFSC provides a comprehensive suite of services including primary servicing, successor servicing, and backup servicing. PFSC also provides certain a la carte services such as document custodianship, multi-state vehicle titling and multi-state sales/use and personal property tax reporting and compliance. For more information, visit

About National Equipment Finance Association

The National Equipment Finance Association is a national association serving small to mid-sized independent equipment finance companies, lessors and brokers.  NEFA is a strong association offering enhanced educational programs and premium networking opportunities with broad geographic and industry segment diversity.  The mission of NEFA is to provide a forum for members to pursue personal and professional growth and promote ethical business practices through advocacy, networking and industry involvement. For more information, visit